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Shop Display Ideas for Windows

The most important thing to consider when creating a window display is why you are making the display in the first place. Do you want to showcase a new product? Are you welcoming a new season to your clothing store? Or perhaps you simply want to advertise your brand or image.

Regardless of the reason behind it, the end goal of every window display should be to have passersby enter your store - and to do that, you need to get them interested. Here are some simple window shop display ideas to help you do just that.


Choose a Theme

Building your display around a central theme will create a striking visual effect that easily catches the attention of shoppers. The theme could be directly linked to your products, or it could be a more generic idea like a landscape, a feeling, or even a holiday season.

One of the most basic yet effective shop display ideas is to use colour, as it can really draw a display together. Choose one unifying colour - or two contrasting hues - and don’t forget the emotional connotations tied to each when selecting them. For example, yellow is tied to optimism, blue is tied to trust, and red is tied to excitement.

Choose Your Props

The right props will catch the eye without stealing the show. After all, your products should be the stars. If you’re on a budget, a great window shop display idea is to scour your local second-hand shops for items like furniture, suitcases, bicycles, and other old objects you can use.

Get Moving

Breathe new life into your display by adding the eye-catching element of movement. This doesn’t have to be like engineering the Myer Christmas Windows - it can be as simple as setting up a fan that adds a ruffle to a mannequin’s skirt, or a breeze through a floral display.

Give Thought to Product Placement

One of the first rules when it comes to shop display ideas is that expensive products need space. An expensive pair of shoes deserves to be on a pedestal - not crammed together with all the other pairs, where they’ll look cheaper than they are.

To obtain more great ideas for your shop display, contact Display Decorations today.