Retail Merchandising Tips for Beginners
Shopping should be an experience - not a chore. No matter what you sell, there are always ways to interest and inspire your customers. Display Decorations shares a few retail merchandising basics for beginners below.
Display What Your Customers Want, Not What They Need
If a customer comes into your store to buy a basic printer, they’re probably going to walk out with a basic printer. But sometimes, displaying a fancier, more expensive printer is enough to make them upgrade to the better model. It’s an idea that’s similar to those last-minute impulse buys - not many customers actually need the colourful little accessories and products displayed in many stores right next to the counter. But thanks to clever displays and simple visual appeal, these goodies go home in a lot of shoppers’ bags. Fortunately, there are a few clever retail merchandising tips for encouraging these last-minute impulse buys, including display bins, clip strips, and brightly-coloured signage.
Add a Prop to Your Window Display
Putting a completely unrelated prop in your window display is one of the classic retail merchandising tips for grabbing the attention of shoppers. For example, high-end clothing store Lanvin put model dogs in their Paris window display, while Louis Vuitton featured a large model of a Zebra. But you can do this with anything, including bird cages, bicycles, old suitcases and bottles - and much of it you can find by trawling your local op shops. These objects are sure to catch the eye and get shoppers talking!
Keep Your Stock Moving
Don’t let your stock go stale on the floor - keep it rotating so new merchandise is always front and centre. The newest and most expensive products should be closest to the front door and should be displayed in an accessible way so they can be easily handled and picked up by customers. A good retail merchandising tip for achieving this is to display products at a few different levels of height.
Group Similar Items Together
Arranging products by their use saves your customer time while helping to encourage additional purchases. For example, supermarkets will often group crackers, cheese and dips together. You may also choose to group by colour - either with related or contrasting colours.
For more helpful retail merchandising tips, contact Display Decorations today.